"But here's the problem: I'm not the audience e-readers should be aimed at. By marketing the Kindle to people like me -- i.e. 'adults' who already read regularly and don't need to be sold on how great books are-- publishing is merely doubling down on the biggest problem facing the industry: not enough people read books. Right now, e-readers are being touted as an alternative to paper. Big mistake. E-readers should be promoted as a cool option for non readers or hesitant readers."
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