Open Road Integrated Media

"Former HarperCollins honcho Jane Friedman steps into the future, launching Open Road Integrated Media to publish e-books drawn from known and amateur authors.

The e-books will include video and audio content, including author profiles and mini-documentaries. They will be also compatible with reading devices like the Kindle and Sony Reader—neither of which currently display video—and mobile devices like the iPhone.

The e-books will be marketed through a proprietary platform “designed to reach consumers where they live, socialize and shop online,” according to an announcement the company released Wednesday at the Frankfurt Book Fair in Germany.

´We believe that a story should live everywhere, on all screens, and to that end I look forward to working with authors and agents to create enhanced e-books that place their stories at the front and center of a multi-media universe,´ Ms. Friedman said, in a statement."

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