“At HarperStudio, there’s an R&D element to what we’re doing. For instance, we gave all of our authors Flip cameras and asked them to start video blogging, opening up their writing process and cultivating an audience as soon as a book is acquired. We’re looking at multimedia packaging…with each project we think about what kind of experimentation is appropriate.”
HarperStudio, den nya imprinten på HarperCollins, försöker hitta nya målgrupper och nya marknadsföringssätt.
På HarperStudios videokanal på Youtube kan man se exempel.
Källa: Jurgen Wolff
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