"General trade publishing -- publishers who publish across any and all subject matters, primarily to sell their books through bookstores -- is dying. Today there is a Big Six; in a few years there will be only one, two, or three big publishers. Human attention will be focused on various "verticals"; books (and writers) will have to be "about" something to grab attention. Author self-promotion -- always important -- will be indispensible." ur Writers Digests konferenssida, sept 2009.
Här en åhörares anteckningar från en av Mike Shatzkins föreläsningar, från 2007.
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