Att byta böcker - nytt marknadsföringstrick?

"Now that literary festivals in towns and villages, tents and church halls up and down the country have become a distinctive and established part of British cultural life, the pressure is on to come up with new and original ways to present books and writers to the reading public.
Festivals have to have a USP. In the minds of the arts administrators who run these things, it's no longer enough to have authors turn up like travelling salespersons, do their turn, smile a bit, sign copies, and flit off to the next gig. Ideally, there has to be an interaction with the audience. Enter Scott Pack, a name new to book events, though not to bookselling."
Läs hela artikeln i The Guardian.