Storytelling for business

"Telling a story on YouTube is different than telling a story on Facebook is different than telling a story on Twitter is different than telling a story on a blog. It’s all different than an ebook, and a paper book, etc. The different types of media make the storytelling a different experience. Think of how you’d do an audio interview versus a video interview. Think of what comes from writing clear and useful prose versus having a video experience. See how it’s all different?"
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