"Web presence is especially essential in today’s economy. ´Websites have become even more important as people are not in stores discovering books,´ Fitzgerald says. ´We need to get them jazzed about a title and their favorite author and give them reason not just to buy the book, but also to have a relationship with the author and his or her work so they become evangelists for them with fellow readers.´"
Artikeln handlar om vikten av att finnas närvarande på webben, eftersom läsare numer letar fram information på nätet och inte i bokhandeln när de söker en bok eller författare.
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