En värld av böcker

This Is Where We Live from 4th Estate on Vimeo.

Filmen är gjord för att fira förlagets 25-årsjubileum.

Jane Friedman om e-böcker

"Jane Friedman is the co-founder and CEO of Open Road Integrated Media, a new company that will produce and market e-books as well as accompanying documentary clips and trailers. The innovative publishing pioneer—and former CEO of HarperCollins Publishers Worldwide—spoke to an audience of NYU-SCPS Center for Publishing students and faculty and industry insiders about her new venture, marketing e-books, and the future of publishing."
Videos med Jane Friedman om framidens bokförläggeri.

The book trailer blog

En blogg om bokpresentationer på video (Youtube, Vimeo etc).

Why a video will help sell your book

"A shopper who watches a video about a product is more likely to buy it.
That’s why publishers and video producers are rushing to collaborate on low-cost video book trailers. Publicists and marketing professionals believe these videos are the best new way to create the kind of buzz that attracts readers and sales.
In the past few months, publishers like Simon & Schuster, Harlequin, Scholastic, Wiley and others, have commissioned and produced hundreds of these short videos. They’re posting them on their own company websites, on Amazon, YouTube, author sites and blogs, and an expanding universe of multimedia and social networking sites."
Läs mer i Alan Rinzlers inlägg i The Book Deal.